Stop winging it. Give them a clear, practical path to follow so you’re not hand holding in the booth.
Get Your Booth Staff Trade Show Ready In 5 Weeks or Less
Watch This 2 Minute Overview (For Busy Marketing Leaders)
Online trade show training that turns one nervous staffer into a confident, ROI focused “Booth Boss” before your next show – backed by a 2x tuition guarantee.
Have questions or want to train more than 2 people?
Email us here for team pricing.
Trade Shows Are Too Expensive To “Hope It Works Out”
Every show, the pattern repeats:
Big spend on booth, services, travel, and swag
Rushed prep the week before
Staff who are eager, but unsure what to say or do
Leads that feel… underwhelming
As the marketing leader, you feel the pressure from every angle:
Sales wants “more and better leads”
Leadership want clear ROI
Your team wants guidance
And you’re thinking:
“I don’t have time to build a full training program… but I also can’t afford another mediocre show.”
Booth Boss Bootcamp Level 1: Pro Edition
A 4-week online training program that gets one staffer show ready without you having to train them yourself.
Booth Boss Bootcamp is a step-by-step online program for individual booth staffers. Short, practical lessons. Checklists and templates. Real world examples from 30+ years on trade show floors.
They log in.
They follow the path.
They walk into your next show prepared, confident, and ready to represent your brand well.
Perfect For You If…
You exhibit at US trade shows with inline booths (10×10, 10×20, 10×30)
You’re a Marketing Director / CMO without time to personally train every staffer
You have at least one person you wish felt more confident in the booth
You’re tired of guessing whether your shows are actually paying off
You want a repeatable system your team can use every show, not a one off pep talk
Who This Is Not For
Companies that never exhibit at trade shows
Leaders who won’t give their staff 15–60 minutes a day (M-F) for 4 weeks
Teams looking for a magic pill without doing the work
People who want a fancy certificate more than real world results
Yes, I'm Interested!
Have questions or want to train more than 2 people?
Email us here for team pricing.
After Bootcamp, Your “Booth Boss” Will Know How To:
Prepare for the show with a clear checklist instead of random to do’s
Greet, qualify, and engage visitors without feeling awkward
Protect your budget by avoiding common services and design mistakes
Capture better leads on the floor (not just scans and swag grabbers)
Support real follow up after the show instead of “we’ll get to it later”
How Booth Boss Bootcamp Works
Enroll one staff member
They get instant access and a clear welcome video that shows them exactly how to start.
They complete the course in 5 weeks or less
Short, focused lessons plus STAR style gamification, checklists, and homework keep them moving.
They use the tools at your next show
They apply the Expo Evaluator, Budget Template, and Booth Boss Checklists to a real event so you see the difference in results.
What Other Exhibitors Say About Booth Boss Bootcamp
Don’t take my word for it. Here’s what past students and industry pros have experienced.
I absolutely loved Booth Boss Bootcamp!
“I absolutely loved Booth Boss Bootcamp! The combination of practical insights and a fun, interactive platform made learning about tradeshow success enjoyable and effective.”
- Julie, Marketing Director, Hains On Main
As someone who’s spent 17 years...
“As someone who’s spent 17 years in the tradeshow industry, I can confidently say that Booth Boss Bootcamp is a game changer.”
– Carolyn, Trade Show Professional, Coco Creations
Booth Boss Bootcamp is pure genius!
“Booth Boss Bootcamp is pure genius! It’s packed with smart, practical strategies that transformed the way we exhibit at tradeshows.”
– Kurt, Modern Prospects
I love how it helps industry professionals...
“I love how it helps industry professionals ramp up with organized, strategic planning. The lessons are engaging and informative, making it a perfect fit to support your company’s onboarding process.”
– One Minute Moments
Booth Boss Bootcamp is EXCEPTIONAL
“Booth Boss Bootcamp is EXCEPTIONAL. Even though I am very seasoned in this industry, I still learned a few things from this course. I can see it as a must have for anyone new to the industry.”
– Xan, Ecolab
I wish I would have found Booth Boss Bootcamp 20 years ago!
“I wish I would have found Heather and Booth Boss Bootcamp 20 years ago. If you’re looking to enhance the visibility of your brand, I’m giving two thumbs up for Heather and this course.”
- Deirdre, Exhibitor
Here’s Everything Your Booth Boss Gets
• Booth Boss Bootcamp Level 1 Curriculum
5 week online program with bite size video lessons, examples, and STAR points to keep them engaged.
• Booth Boss Readiness Kit
Booth Boss Checklists
Expo Evaluator & Budget Template
Booth Staff Playbook & Etiquette Handbook
Inline Rules & Regs Made Easy Guide
• “60 Money Saving Tradeshow Hacks in 60 Minutes” Mini Course
Four 15 minute sessions that show where money is usually wasted – and how to keep it in your budget.
• 1 Year Skool Community Access
A space to ask questions, share ideas, and see how other marketers are making shows work.
• Weekly 60 Second Trade Show Tip Emails
Short, Tuesday morning ideas to keep trade show thinking sharp all year.
• Fast Action Bonus (limited each cohort)
First 3 buyers in each cohort get a Private 30 Minute Show Strategy Review where I review your upcoming show plan and booth layout.
Why Booth Boss Bootcamp Beats The Usual Options
You’re probably comparing this to CTSM‑style programs, vendor trainings, or just “winging it.” Here’s how they stack up:
| Key Factors | Booth Boss Bootcamp | CTSM-Style In Person Programs | DIY / Vendor Webinars |
|---|---|---|---|
| Time to Value | 5 weeks or less | 1–3 years, multiple classes | Unpredictable / hit or miss |
| Cost | $1,997 per person | $8,000+ plus hotels/travel | “Free” until mistakes cost more |
| Travel Required | None — 100% online | Multiple trips, days out of office | None |
| Built For | Busy marketers & booth staff needing fast, practical training | Long-term certification seekers | General audience, not your team-specific |
| Guarantee | 2x Tuition Trade Show ROI Guarantee | None | None |
| Implementation Tools | Checklists, budget templates, expo evaluator, playbooks | Mostly theory & lectures | Random slides — no system |
How This Pays For Itself (Fast)
If your show budget is $50,000, avoiding just 5% in wasted services is 2,500 – more than tuition.
If your average closed deal is $15,000, one extra qualified opportunity easily covers the program.
And if you don’t believe you saw at least 2x tuition back in savings and/or improved results at your first show after completing the program, you get your tuition back.
If It Doesn’t Pay For Itself, You Don’t Pay!
30-Day Risk Free Trial
If your enrolled staff member:
Completes all Bootcamp lessons and homework,
Uses the Expo Evaluator, Budget Template, and Booth Boss Checklists for one US trade show, and
Sends us a short recap within 30 days after that show…
…and you don’t believe you saved or earned at least 2x their tuition in reduced costs and/or improved results from that show, we’ll refund 100% of their tuition.
You keep the training. You keep the tools.
We take the risk so you don’t have to.
Why I Built Booth Boss Bootcamp?
Decades of firsthand experience shaped exactly how this system was built.
30+ years spent inside the trade show industry.
Experience across show floors, booths, and behind-the-scenes planning.
Saw talented staff struggle because they never received real booth training.
All of this revealed a painful pattern most companies never see until it costs them.
Watched companies waste budget due to unprepared booth teams.
Noticed how awkward staff felt when facing prospects without guidance.
Realized the need for a simple system to get teams confidently show-ready.
Choose How Much Help You Want
Cohort Edition
Booth Boss Bootcamp Level 1 – Cohort Edition
For one US show with booth size under 20’×30’
Includes everything in “60 in 60” + the “Self-Directed Edition” plus:
Weekly 5 week live group meetings
o Review weekly content together.
o Live Q&A, small group feedback.
o Networking with other marketing pros.
This is the “done WITH you” version: higher implementation, more accountability, better outcomes.
One seat in Booth Boss Bootcamp Level 1: Pro Edition
Done for you timeline for that specific show
All show service orders placed for you (carpet, furniture, material handling, rigging, internet, etc.)
Custom electrical floor plan based on your existing CAD and real equipment needs
Rinse and repeat structure for future shows
Investment: $1,997 per person
Or 2 payments of $1,050
Self-Directed (Most Popular)
Booth Boss Bootcamp Level 1 - Self-Directed Edition
Includes everything in “60 in 60”, plus:
Full 5 week online Bootcamp
Booth Boss Readiness Kit:
i. Checklists (5)
ii. Expo Evaluator & Budget Template
iii. Booth Staff Playbook & Etiquette Handbook
iv. Inline Rules & Regs Made Easy Guide
1 year Skool community access
Weekly 60 second tip emails
2x Tuition Trade Show ROI Guarantee
Investment: $1,497 per person
Or 2 payments of $800
Starter Session
60 Money Saving Tradeshow Hacks in 60 Minutes
Four 15 minute, on demand sessions
60 rapid fire cost saving ideas you can implement before your next show
Investment: $49
Done For You + Training (Anchor)
Trade Show Execution Package + Booth Boss Bootcamp
For one US show with booth size under 20’×30’
Includes everything in “60 in 60” + the “Self-Directed Edition” plus:
Weekly 5 week live group meetings
o Review weekly content together.
o Live Q&A, small group feedback.
o Networking with other marketing pros.
This is the “done WITH you” version: higher implementation, more accountability, better outcomes.
One seat in Booth Boss Bootcamp Level 1: Pro Edition
Done for you timeline for that specific show
All show service orders placed for you (carpet, furniture, material handling, rigging, internet, etc.)
Custom electrical floor plan based on your existing CAD and real equipment needs
Rinse and repeat structure for future shows
Investment: $4,997
To Apply: for this plan Email at [email protected] or call: (847) 580-3472 to discuss details.
Common Questions
How much time will this take my staff member each week?
Most people spend 15–60 minutes per day (M–F) for about 4 weeks. Lessons are short and practical so they can fit it around their normal workload.
When should we enroll if our next show isn’t for a few months?
Earlier is better. Many teams enroll 2–4 months before a key show so their “Booth Boss” has time to complete the course and start applying the planning tools a couple of months before your event.
My team has done trade shows for years. Is this too basic?
Many “seasoned” booth staff have never had formal training. The course is designed to sharpen habits, fill gaps, and align your team on best practices, whether they’re brand new or have been in the booth for years. Plus, the sessions in Level 1 are a precursor to Level 2, so going through this first is highly suggested.
Is this only for US based trade shows?
Yes. The content is built around US shows and common US trade show rules and regulations. If your shows are outside the US, understand that the rules and service examples will be US specific.
Can we enroll more than one person?
Yes. Each person needs their own login. BONUS: After you enroll 2 people at full tuition, each additional person from the same company (within 30 days) is 50% off with a private code.
What if my staff member doesn’t finish the course?
The 2x ROI guarantee only applies if they complete all lessons and homework and use the tools for one show. That’s on purpose – we both win when they actually implement the program.
Ready to Stop Winging It?
Your next show is already on the calendar.
The only question is whether your booth staff walks in guessing… or with a proven plan.
Click below to enroll your next Booth Boss and get them show ready in 5 weeks or less.
Need to talk it through or train multiple people at once? Email [email protected] or DM www.linkedin.com/in/heatherbundgaard/ with “Booth Boss” in the subject line and we’ll point you in the right direction.
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